Passage Two Questions 26 to 30 are based on the following passage:
One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. Its shrilling clamour（喧闹声）dominates our lives. It shouts at us from the television screens and the radio loudspeakers; waves to us from every page of the newspaper; plucks at our sleeves on the escalator; signals to us from the road-side billboards all day and flashes messages to us in coloured lights at night.
Advertising has been among England’s biggest growth industries since the war, in terms of the ratio of money earnings to demonstrate achievement. Why all this fantastic expenditure?
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer appeal to all his other problems of man-hours and machine tolerances and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find eleven ways of making it appeal to purchasers after they finish it, by pretending that it gives status, or attracts love, or signifies manliness. If the advertising agency can do this authoritatively enough, the manufacturer is in clover(养尊处优).
Other manufacturers find advertising saves their product. And manufacturers hate change. The ideal product is or another, some alteration seems called for how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself.
26.According to the passage modern advertising becomes one of the most prosperous industries because____. A) people are more concerned with the image of a product rather than the product itself B) it saves manufacturers from considering how the products customers C) there are all kinds of media available D) there are many excellent advertisers who can make their voices authoritative
27.The forms of advertising mentioned in paragraph 1 would have least impact ____. A) in the rush hours B) during working hours C) before working hours D) after working hours
28．According to the passage, a designer of products is preoccupied with the following problems EXCEPT ____. A) customer appeal B) man-hour C) machine tolerance D) stress factors
29.Advertisers are appreciated by manufacturers because they ____. A) advise them on ways of giving a product customer appeal B) accept responsibility for giving a product customer appeal C) advise them on the best time to go ahead with production D) consult them during the design and development stages
30．According to the last paragraph, if changes are called for, some manufactures are more willing to change ____. A) the image of a product B) the function of a product C) the quality of a product D) the price of a product
Passage Two 内容概要:本文谈到广告在人们的生活中无处不在，无孔不入，广告业也成为二战后英国最兴盛的产业之一，原因在于广告可使厂家不必再花费心思于如何吸引顾客，他们可以把这一切都交给广告商的包装和宣传。 26.【答案】B。 【试题分析】事实辨析题。 【详细解答】文章第三段谈及了广告业兴旺的原因：“Perhaps the answer is that advertising saves the manufacturers from having to think about the customer”，即厂家不必再去考虑如何吸引顾客，而是把它交给广告。故B正确。 27.【答案】B。 【试题分析】推理题。 【详细解答】文章第一段列举了广告进入人们生活的各种途径，如电视、收音机、报纸、地铁站等，所有这些都是人们在路途中或休闲时听到或看到的，而不是在上班时间，故B。 28.【答案】A。 【试题分析】细节题。 【详细解答】根据文中第三段“The designer is busy enough without adding customer appeal to all his other problems of man-hours and machine tolerances and stress factors”可知答案为A。 29.【答案】B。 【试题分析】推断题。 【详细解答】根据文章第三段，厂家可以不必去考虑如何吸引顾客，而把这些都交给广告商。因此应选B，即广告商要承担使产品更具吸引力的任务。 30.【答案】A。 【试题分析】事实辨析题。 【详细解答】最后一段的大意是某些厂家宁愿通过广告改变产品的形象，而不愿去花费心思改变产品本身。故答案为A。
their product. And manufacturers hate change. The ideal product is or another, some alteration seems called for how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself.
customers
